How to perform well on social media RIGHT NOW

Social media is a noisy place, and if you want to stand out, you need more than just a pretty feed. To really perform well in 2025, it’s all about strategy, originality, and creating genuine value for your audience. Here’s how to stay ahead of the game:

1. Start Strong with a Hook

You’ve got 1 to 3 seconds to stop the scroll. Whether it’s a caption, an image, or a video, the beginning of your content is where you either capture attention or lose it completely.

Verbal or written hooks might be short, punchy statements that inspire, shock, or challenge.

Visual hooks could be dynamic shots, bold transitions, or anything that sparks curiosity and makes someone want to keep watching.

Ask yourself: would I stop scrolling for this?

2. Nail Your Social SEO

Social platforms are evolving into search engines in their own right — and that’s where social SEO comes in.

To get discovered, include relevant keywords in your captions, profile, and even within your video scripts or on-screen text. This helps your content show up in search results when people are looking for topics related to your niche.

It’s a small step that can seriously boost your visibility.

3. Post Original, Standout Content

Repurposing trends can work, but if everything you post is copied or recycled, it’s hard to stand out.

Original content is content that’s unique to you — your thoughts, your visuals, your voice. Social media algorithms are smart enough to recognise this, and they tend to favour creators who bring something fresh to the table.

When people feel like they’re seeing something new or getting a unique perspective, they’re more likely to stop, engage, and follow.

4. Deliver Real Value

In a feed full of fluff, valuable content is what earns attention.

Think about your audience: are you teaching them something useful? Making them laugh? Inspiring or challenging them in some way?

Content with value is what turns casual followers into loyal fans — and loyal fans into a real, engaged community.

If all of this sounds like a lot to keep up with, you’re not alone. I help brands and creatives show up consistently online with scroll-stopping content, smart strategy, and real results.

Ready to elevate your socials? Get in touch to chat about how I can support your growth: hello.byisobel@gmail.com