Strategic marketing for travel, lifestyle and hospitality brands

You've found me! ✸

I'm Isobel, a freelance tourism marketing specialist based in the East Midlands.

Get scrolling to see how I can help refine, amplify, and grow your business through strategic marketing...

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work by isobel

for Kleber Group

Angola Tourism

Global social media strategy (B2C and B2B), social media management, campaign management, content creation

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work by isobel

and Zambia Marketing Group

Zambia Tourism UK

B2B and B2C marketing strategy, brand strategy, brand development, account and campaign management, PR strategy, social media strategy, social media management, content creation, influencer marketing, event marketing

integrated brand and marketing strategy

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work by isobel

Tourist board representation

Mauritius Tourism

B2B and B2C marketing strategy, account and campaign management, PR strategy, social media strategy, social media management, influencer marketing, event marketing

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work by isobel

and Zero Latency UK

MeetspaceVR

Social media strategy, social media management, content creation, influencer marketing, influencer management, launch marketing campaigns

365K average monthly views on TikTok

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work by isobel

and Tukongote Community Projects

Waterberry Lodge

Social media strategy, social media management, copywriting for newsletters, copywriting for website, website design & management.

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work by isobel

Slow fashion brand

Celestine and Mae

Instagram, TikTok and Pinterest, social media strategy, social media management, content creation

+300% TikTok views & 8K on Pinterest per month

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work by isobel

and Spokes Cafe

Nottingham Venues

Social media strategy (b2b and b2c), social media management, brand repositioning strategy, content creation.

Marketing Services

I work with travel, tourism and lifestyle brands to craft meaningful stories, elevate their digital presence, and connect with audiences through strategic marketing, content and social media.

services by isobel

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Organic Social Media Support

Organic social media isn't a quick win. It's a slow but necessary marketing process that helps define your brand personality, and builds a loyal brand community.

I work with businesses to create a tailored social media strategy that meets objectives with content that compliments their brand.

I take care of the entire marketing process, from an initial social media audit, to defining a strategy, creating high-quality content, managing your social media channels, to monitoring and analysis.

Enquire about social media support

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Paid Social Media Support

A good paid social media strategy will not only get your brand in front of your target audience, but it will take that audience on a journey of discovery.

I work with businesses to create a strategic paid social media campaign using engaging content marketing methods that relate with, educate and engage potential customers.

Enquire about social media support

Content Marketing Support

Content marketing uses various content forms to attract, engage and retain audiences. It's about creating content that provides real value.

I work with businesses to create content that informs, educates, inspires and excites their customers.

This could be through copywriting for blogs, websites or email newsletters, or through creating short-form video, graphics and photography for your online channels.

Enquire about marketing support

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Enquire about marketing support

Marketing Strategy

Whatever your brand goal, a solid marketing strategy is crucial to communicate the right message, to the right audience, at the right time.

I work with businesses to create a comprehensive, multi-channel marketing plan that not only aligns with objectives and budget, but also captures their brand story and amplifies their brand voice.

Whether you're inspiring travellers to explore your destination or bringing a new lifestyle concept to life, we can use a strategic mix of digital, traditional marketing and PR to tell your story, capture attention, and drive real results.

Enquire about marketing support