Zambia Tourism UK
Working with the Zambia Tourism Board and 20 key DMCs, lodges and hotels in Zambia, I worked with Kamageo to develop a year-long UK consumer and trade marketing campaign, from concept to implementation.
UK B2C & B2B Campaign
Working with Kamageo (Destination Marketing Agency), I helped to create the concept, design the brand and deliver a multi-channel UK marketing campaign for Zambia Tourism.
Special Edition Bradt Guide
Worked with Bradt Guides to design and create a Special Edition Bradt Guide, with a branded insert geared to the UK travel trade to help sell Zambia as a holiday destination.
Destination research, site visits and photography
I had the privilege of travelling to Kafue and Livingstone in Zambia on a funded FAM trip, visiting various lodges and camps. During the research trip, I also captured wildlife and product photography for use in marketing materials and social media.
Social Media Management & Content Creation
Creating content and running social media campaigns on the Zambia Tourism UK social media accounts, including a 'Takeover' campaign to showcase Zambian stakeholders and grow our online community.
Editorial Design
Designing various print material e.g. the Zambia Special Edition Bradt Guide insert, destination brochures and promotional banners.
Advertising
Designing eye-catching print ads to be published in top UK travel publications such as Travel Africa, Wanderlust and Nat Geo Wild.
